In this episode, I speak with Dr. Tyler Johnson, about the recent publication of our article “Properties of a Lady: Public Perceptions of Women in the James Bond Franchise.” We discuss the design for the project as well as the importance of doing participant research in order to better understand what people truly want to see in the figure of the Bond Girl. We consider our findings such as the preference for skill-based qualities (such as proficiency as a spy and ability to fight opponents) over traditional gender roles (such as being a damsel in distress and maternity) as well as the relative importance of body/aesthetics for women in the series. We also challenge the stereotypes associated with Bond fandom as our findings contradict some of the assumptions that are frequently made.
The article can be accessed here: https://www.participations.org/Volume%2017/Issue%202/5.pdf
In this episode, I speak with Dr. Tyler Johnson, about the recent publication of our article “Properties of a Lady: Public Perceptions of Women in the James Bond Franchise.” We discuss the design for the project as well as the importance of doing participant research in order to better understand what people truly want to see in the figure of the Bond Girl. We consider our findings such as the preference for skill-based qualities (such as proficiency as a spy and ability to fight opponents) over traditional gender roles (such as being a damsel in distress and maternity) as well as the relative importance of body/aesthetics for women in the series. We also challenge the stereotypes associated with Bond fandom as our findings contradict some of the assumptions that are frequently made.
The article can be accessed here: https://www.participations.org/Volume%2017/Issue%202/5.pdf